Turn Your $75K Trade Show Investment Into

$500K in Revenue

Most exhibitors waste 60-80% of their booth budget because their staff don't know how to 
engage, qualify, and convert. I fix that.
TradeShow    Sales    Coach
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Why Choose Jon?


  • Maximized ROI: Ensure your trade show investment translates into great leads and measurable growth.
  • Tailored Strategies: customized coaching that aligns with your industry, audience, and specific goals.
  • Competitive Edge: Stand out from competitors with a polished and professional sales approach.
  • Post-Event Success: Master follow-up strategies that convert trade show leads into loyal customers.
  • Team Confidence: Equip your team with the confidence to excel in high-pressure trade show environments.
  • Experience: 30+ years in TradeShow Sales/Marketing and Coaching. We can Help You Win! 

    • Challenges/Solutions

    You're Leaving Money on the Table

    After 30 years in sales and hundreds of trade shows, I've seen the same pattern:
    • ❌ Booth staff waiting behind tables instead of engaging in the aisle
    • ❌ No system for qualifying prospects in 90 seconds
    • ❌ Weak conversation starters that kill engagement
    • ❌ Follow-up that happens too late or not at all
    • ❌ Piles of business cards that never convert to revenue
    The result? Companies spend $50K-$100K per show and leave $200K-$500K in revenue on the table.t

    Train Your Team. Maximize ROI.

    I specialize in trade show booth staff training that transforms your team from order-takers to revenue generators.

    My Pre-Show Boot Camp includes:

    • ✅ The 3-step booth engagement system
    • ✅ 90-second qualifying framework
    • ✅ Objection handling with live roleplay
    • ✅ A-B-C lead rating system
    • ✅ 48-hour follow-up process
    • ✅ Complete playbook and materials

    Typical results: 2-5x improvement in lead quality, 30-50% increase in conversions.

    Three Simple Steps

    1. Free 30-Minute ROI Audit I'll analyze your current trade show approach and identify exactly where you're losing opportunities.

    2. Get Your Custom Plan You'll receive 3 actionable recommendations you can implement immediately - even if you don't work with me.

    3. Optional: Pre-Show Training If you want the full system, we'll schedule your team's training 2-4 weeks before your next show.

    Services

    Pre-Show Boot Camp

    2-hour virtual training for your booth team

    • Investment: $1,500-$2,500
    • Includes complete playbook, scripts, and 30 days support

    Post-Show Debrief

    90-minute session to analyze results and improve

    • Investment: $750
    • Includes ROI analysis and action plan

    On-Site Coaching

    I attend your show and coach in real-time

    • Investment: Starting at $2,500
    • Includes competitive analysis and daily debriefs
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    Hi, I'm Jon Evans

    After 30 years of successful sales experience, I've cracked the code on trade show ROI.

    I've seen companies waste millions on beautiful booths with untrained staff. I've watched amazing products get ignored because booth teams didn't know how to start conversations.

    Now I help companies turn their trade show investments into revenue machines.

    My approach is simple:

    • No fluff, just practical systems that work
    • Hands-on training with roleplay and practice
    • Customized to your industry and product
    • Focus on measurable results

    When you work with me, you get:

    • 30 years of sales expertise
    • Trade show-specific strategies
    • Proven frameworks that boost conversions
    • Support before, during, and after your show

    Frequently Asked Questions

    Most clients see immediate improvement at their very first show after training.
    Even experienced salespeople struggle at trade shows without specific training. The environment is unique.
    I can't control your product or market, but if you implement my system, you WILL see improvement in lead quality and conversion rates.
    Ideally 2-4 weeks before your show. This gives your team time to practice and prepare.
     
     

    Ready to Maximize

    Your Next TradeShow?

    Book your free 30-minute ROI Audit. I'll identify EXACTLY where you're leaving money on the table!
    TradeShow    Sales    Coach
    Elevate your TradeShow Experience with our expert sales coaching.
    Email: 
    jon(at)tradeshowsalescoach.com
    Phone Number:
    +1 (864) 887-0807
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